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Case Study: Helping Employees and Their Families Make Smart Benefits Choices

A direct-sales consumer product company had launched a high-deductible health plan (HDHP) paired with a health savings account (HSA). But participation was low — in fact, only 30% of employees chose to enroll.

HUB’s Communication and Design team identified four key factors that led to low enrollment, and developed a communications strategy to address them.

Read the Case Study to learn about how developing a benefits communications strategy more than doubled the company’s enrollment engagement.