Sandra Henkel, MBA, FCIP

Chief Marketing Officer

Sandra joined HUB International in June 2019, as Chief Marketing Officer for the Ontario Region. She is responsible for the overall management of HUB Ontario Region’s local insurer relationships, enhancing and maximizing growth and profitability with insurance carriers, and ensuring HUB and its carrier partners meet their mutual business goals. In addition, Sandra and her team support HUB’s business objectives through development of leading-edge insurance products/ programs, providing marketing support to win new business opportunities, and implementing initiatives that enhance insurer partner relationships.

Sandra has over 20 years of insurance experience with leading Canadian P&C carriers, across a number of functional areas. Most recently, Sandra was Vice President of Marketing and Distribution at Trisura Guarantee Insurance Company, where she was responsible for the development and execution of the marketing and branding strategy as well as key broker partnerships.

Sandra holds a B. Comm. in Marketing from Ryerson University, and an MBA from the Richard Ivey School of Business as well as her Fellowship as a Chartered Insurance Professional. She has served on the Board of Directors with the YMCA of Simcoe/Muskoka, and volunteers extensively on the front lines with various local and international charities.