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HUB International 2022 Outlook

High Net Worth Industry


Stability, Creativity and Growth

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Making Insurance a Cornerstone of Wealth Management

As weather catastrophes and cyberattacks become more common, affluent households will need to make a thoughtful, rigorous approach to insurance a part of their overall wealth management strategy.

Maintaining an upscale lifestyle in an era of new risks

Major economic shifts, social changes and unpredictable weather events have taken their toll on society in countless ways. High-net-worth (HNW) individuals and their families will feel the impact in 2022.

In 2022, HNW individuals and families will need to look at risk management and insurance in a whole new light: It’s no longer a commodity but an important part of protecting their lifestyle and future.

Risk management will mean assessing vulnerabilities in light of societal changes

With the past two years as a backdrop, risk management and insurance for 2022 will be anything but simple. It will entail assessing vulnerabilities with regards to changes such as permanent work-from-home arrangements, increased exposure to extreme weather events, cybercrime and various pandemic-related ripple effects.

Here’s what to expect for HNW individuals and their families in 2022:


Catastrophic weather like hurricanes, wildfires and floods may get worse, increasing risk for affluent individuals and families


HNW families must assess their exposure and minimize the threat from catastrophes

1. The impact of catastrophes on insurance will reverberate

Catastrophic claims continue to plague the insurance industry, which means HNW families can expect premiums to rise and the availability of insurance will shrink, no matter where they reside, own a second home or dock a boat.

The brutal California wildfires, Hurricane Ida and increased flooding risk have made it prohibitively expensive or impossible to insure a high-priced home in an area with higher risk of flooding or wildfires. 

The statistics on disasters are not comforting. Just take hurricanes: Roughly 60 million U.S. residents live in the path of hurricanes adjacent to the Atlantic Ocean and Gulf of Mexico,1 but only 30% of homes in the highest-risk areas have flood insurance.What’s more, hurricanes will be more common, costing an average of $21.5 billion per event.3

In the face of increased catastrophes, HNW families must assess their exposure and act to minimize the threat if possible, first by deciding where to live and then ensuring that they are properly protected. 

It is also critical to have a clear disaster plan in place that all members of your family are aware of and will follow, such as having a predetermined meet-up place in the event of a disaster. Talking with your broker is the first step to minimizing these risks.

1 U.S. Census Bureau, “60 Million Live in the Path of Hurricanes,” August 2, 2018.
2 Insurance Information Institute, “Facts + Statistics: Flood Insurance,” accessed September 20, 2021.
3 National Oceanic and Atmospheric Association, “Hurricane Costs,” accessed September 20, 2021. 

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Owners of multi-million-dollar homes must choose prudence over speed and convenience for insurance

2. Property insurance will be more expensive and more necessary

Society places a high value on speed and self-service. Consumers are accustomed to obtaining a homeowner’s insurance policy quickly and, in most cases, at an affordable premium. 

But for those with multi-million-dollar homes, this emphasis on speed and convenience could prove to be disastrous. With catastrophic weather events on the rise, HNW households purchasing a home in a flood or fire zone can no longer expect to find insurance coverage will be available — at any price.

With catastrophe claims spiking in 20204 and 2021,5 insurance premiums for homes in high-risk areas have shot up dramatically. In addition, the replacement costs for rebuilding are higher than ever.

As a result, affluent families may want to avoid buying or building in high-risk areas. For example, HNW families whose homes have been destroyed by wildfires may not get coverage — or a payout — if a fire destroys a new home built in the same area.

In some cases, owners of high-value homes might have no choice but to buy higher-risk, high-cost homeowners insurance from a “non-admitted” insurer (a non-licensed insurer that can only underwrite coverage through a licensed excess lines broker). A bigger risk is living in an uninsurable house.

4 Claims Journal, “Never Mind COVID, 2020 Was a Catastrophe for US Insurers,” January 27, 2021. 
5 Insurance Information Institute, “Evolving Catastrophe Losses to Pressure 2021 Property/Casualty Underwriting Profitability, Triple-I/Milliman Predict,” August 17, 2021.


A Perfect Storm for Affluent Homeowners: Facing Extreme Weather Effects on Insurance Rates

Learn how to safeguard your property and lifestyle with the right coverage.

Relocation may be a viable option for some HNW individuals with a high tax burden

3. The great "wealth migration” will expand

The expansion of working from home brings unexpected opportunities for individuals: Many are working in a location with a lower cost of living and lower state and local taxes than their parent company.

And doing so can provide new tax-saving options for HNW individuals. If they own multiple residences, they can spend more time working in a low-tax, low-cost-of-living area.

For some HNW individuals with an inordinate tax burden, it may be worth considering relocation to another locale.

With more work from home and less commuting, there is less wear and tear on autos but more stress, strain, and demand on home infrastructure and greater desire for home improvements.

Cybercriminals target HNW families, but potential victims usually lack a cybersecurity plan

4. Cyberattacks will continue to increase in number and intensity

Cybercrimes against HNW families are nothing new, but the increased vulnerability resulting from COVID-19 made 2020 and 2021 particularly fruitful years for cybercrooks.6

Because more individuals worked from home — and may lack the best tech defenses or training to combat it — cybercrime spiked with the pandemic. The FBI received nearly 800,000 cybercrime complaints in 2020, with $4.2 billion in reported losses, up significantly from 2019.7 When the numbers are tallied for 2021, the damage is likely to be even worse.

Cybercriminals focus on the family, targeting HNW families, family offices, and family businesses, whether that's through bank fraud, identity theft or ransomware attacks. However, despite these dangers, potential victims often lack a comprehensive cyber security plan.

Preventative measures include strict limits on social media, using and updating strong passwords, using multifactor identification and being vigilant in identifying suspicious emails and texts.

While only one in five respondents to a recent survey said they have personal cyber insurance, two-thirds of cyberattack victims said they would be receptive to buying personal cyber insurance if it were offered.8

6 Financial Times, “Cyber attacks multiply on wealthy investors,” March 18, 2021. 
7 Security Week, “FBI: Cybercrime Victims Reported Losses of $4.2 Billion in 2020,” March 18, 2021.
8 Forbes Advisor, “Personal Cyber Insurance For The Growing Risk Of Cyberattacks,” March 26, 2021. 

Read about the rise of cyber crime against affluent individuals.

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As social inflation grows worse, plaintiffs’ attorneys may target HNW individuals for perceived or overstated injustices

5. Social inflation is driving up the cost of liability insurance

For HNW individuals and their families, “social inflation” somewhat resembles price inflation — both are beyond their control, and both can hit their pocketbooks hard.

The phenomenon refers to how claims and jury awards have climbed through an increased sense of aggrievance among the public. Often driven by social media, social inflation is most-prominently manifest in so-called “nuclear verdicts” that hit organizations for perceived malfeasance.

But HNW families shouldn't assume social inflation is limited to juries with a vendetta against a corporation. Plaintiffs' attorneys may target HNW individuals for perceived or overstated injustices.

The best ways to manage the risks related to social inflation include the use of umbrella policies that can cover catastrophic loss or costly legal judgments, rigorous underwriting that can limit claims surprises and remove gray areas, and improved claims management.

Moving forward in 2022

From extreme weather events to malevolent cyberattacks, risk will always exist. What’s different today is that these challenges will have a bigger impact than ever. As a result, individuals and families need to approach risks with eyes wide open, taking a diligent, thorough approach that protects hard-earned wealth and the safety and security of home and family.

HNW individuals are in a good position to access experts and take proper precautions. Working with the right insurance broker will help determine the best options for renewing and potentially enhancing coverage — not to mention an enhanced understanding of risk management.


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