Employee Engagement
HUB helps employers move beyond a once-a-year open enrollment announcement toward personalized, year-round benefits communication to reach specific employee segments with the right message, through a multi-faceted communication approach, at the right time.
Why It Matters
Liking your benefits isn't the same as staying
Many employers and employees rate their benefits programs positively, but knowing employees feel good about their benefits is only half the story, since positive ratings don't reliably predict retention. Annual engagement surveys ask how employees felt about the past; they don't show what will keep a specific workforce engaged going forward.
HUB's Approach
Personalized, year-round communication built for real employees not the average one
Most benefits communication is built for no one in particular. HUB segments your workforce by demographics, life stage, income band and enrollment behavior so messaging reflects how different employees experience their benefits.
That strategy runs year-round — before, during and after open enrollment — spanning mobile, web, HR branding and change management. And it's designed in concert with your technology platform, not after the fact.
The result is a benefits experience employees engage with because it's relevant to them, measured by utilization and behavior, not just survey sentiment.
Insights for Your Business
Employee engagement insights and research
