HUB Workforce Persona Analysis
An employee-centric approach to benefits
Give your workforce the benefits they want and need
When it comes to Employee Benefits, a one-size-fits-all benefits strategy ultimately fits none. In today’s competitive marketplace, organizations want to provide meaningful benefits for their employees. HUB Workforce Persona Analysis helps you to walk a mile in your employee’s shoes by understanding what they value and what they need most.
It all starts with a data-driven approach. We identify employee segments within your workforce to fully understand your employees’ relationship with your current benefits offerings. From there, with insights in hand we help you design a benefits plan tailored to your employees needs while supporting your organizational goals.
Deliver the Benefits Your Workforce Wants
Go beyond anecdotal information and understand the segments within your employee population.
What Our Clients Have to Say
Client: Our organization kept deductibles and contributions low in order to attract younger workers. It didn’t work, considering that 75% of those under age 26 were covered elsewhere. It was a great benefit to the older populations, but all the marketing we did was geared to the fresh-out-of-college set.
Ask yourself: Are your benefits aligned with your recruitment strategy?
Client: We wanted to get more of our population onto the plan. We discovered that the population waiving coverage was actually 15-20% more expensive from both a demographic and geographic perspective. Upon seeing the facts, we quickly shifted our focus.
Ask yourself: How are you using data to inform your decisions? Are there surprises in your annual renewal process that could be avoided?
Client: We realized that most new mid-career hires negotiate an additional $2,000 in salary to offset perceived benefit gaps. Because this cost impacts payroll in perpetuity we can’t just rely on benchmarks when developing our benefits strategy.
Ask yourself: What is the true cost of each of your employees? How are your benefits impacting recruitment and retention?
Client: Mid-career hires who were disillusioned enough to leave their previous employer can be highly engaged team members. We recognized the importance of the onboarding and integration process to get employees up and running at full speed.
Ask yourself: How does your current team support onboarding? How are you communicating to your employees outside of open enrollment?
Press the fast-forward button on employee insights.
If you’re a benefits decision-maker with 100 or more employees, let’s talk about how our HUB Workforce Persona Analysis can better inform your benefits strategy.