Benefits Communication

Employee benefits communication that drives real plan engagement

HUB International creates employee benefits communications that make plan details easy to understand and use. This helps employers increase engagement with group benefits, especially when a diverse, multi-provincial workforce isn’t fully using them because the value hasn’t been clearly explained.

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Why It Matters

Plans go underused when communication stays generic

Generic benefits messaging costs you twice: you pay for coverage, and your employees never use it. HUB fixes that gap. We connect your communications to the real decisions behind your plan design, so employees understand what they have and put it to work. The benefits you already fund stop gathering dust in enrollment paperwork and start delivering everyday value.

HUB's Approach

Personalized, year-round communication built for how employees want to get information

HUB's employee benefits communication comes from the same advisors who help shape the plan itself, not a separate content team working from a summary. They translate the specific decisions behind a client's group benefits, including funding structure and Health & Spending Account design, into messaging employees can act on, delivered in English and French to match Canadian workforce expectations.

QEX Pulse, HUB's proprietary sentiment analysis tool, measures how employees understand and use their benefits, giving plan sponsors an ongoing feedback loop rather than a one-time campaign. Communication updates whenever plan design changes at renewal, so messaging reflects this specific plan rather than a generic template applied across every client.